RFID wristbands at music festivals
RFID wristbands are the hot new things at music festivals.
RFID is radio frequency identification. The way this works is that they’ve got electronic chips (also called RFID chip) inside them that let you collect and track data.
More recently, RFID wristbands popped up at music festivals all over the world, like Coachella and Primavera sound, where attendees get a RFID wristband with a small RFID chip inside which they can just scan to do things like pay for food or drink, get access to VIP areas, or even upload posts to social media.
RFID wristband made of comfort material such as soft silicone, woven or paper what provides to attendees and the benefits it offers to organizers.
RFID technology is quickly becoming popular — and all the signs indicate that this trend is going to blow up over the next few years.The main reason that companies chose RFID wristband at music festivals is that they let you collect a ton of data. They essentially let you see what people do, when and how long for. You can use this data later to sell, promote your brand further, find sponsors, and much more.
The RFID wristband also can use For an event access management, some things you can track with the technology include:
When attendees are coming in and leaving When and how people move around the venue Where you may need to put more resources What products are being consumed What types of interactions are taking placeSo, there’s a whole of information here that an event organizer can use to figure out what’s happening and improve their efforts in the future. You could also pinpoint who would be the most interested in being an advertiser or a sponsor, and where they should put their brand name.
There are a few other benefits to RFID wristband that aren’t related to data collection. For instance, they’re harder to fake, replicate or resell, so if you have something like a concert that people are likely to sneak into, you can reduce those losses. If somebody’s RFID wristband is stolen or lost, it can just be deactivated.
It also makes it simpler to let people in and out, so you don’t have to have a “one time in” policy. Plus, just swiping the RFID wristband makes it really quick to get people in, and the data can help you manage the flow of where people are and reduce queues.
If you use the RFID wristbands for payment at your event, people won’t need to fiddle with cash or cards. It can also be read at a distance, so it’s easier to use than a barcode scanner. Some brand companies even use the RFID wristbands for fun activities to get their event attendees involved in clever activation campaigns. Toyota did a fantastic one at the Jamboree in the Hills festival. Attendees could use the wristbands to check-in at different checkpoints and earn points that they could redeem for prizes.
Other people have done things like treasure hunts or done a sort of photo booth. If attendees link their RFID wristbands to social media, a brand can snap a picture of them and scan their wristbands to upload the picture to their social media channels.
So, not only can these RFID wristbands be super useful for the event organizers, but they can also be used to create some really fun experiences for the attendees!
RFID wristbands are a really cool trend that offers endless opportunities to improve your event and to make it fun for goers.While they won’t work for every single type of occasion, there are lots of cases in which they can be really useful tools. They’ve already made a huge difference to the world of concerts and music festivals, and we think you’ll be seeing RFID technology at a much wider range of places in the near future.
If you’re considering using them, think carefully if the cost of the technology is worth what you think you’ll get out of it. We only provide the cheapest RFID wristbands for your solution. Contact us to custom RFID wristband.
